Chocolate Bar Package

I was tasked with conceptualizing and executing the structural and graphic design for my chocolate bar's primary packaging. The structural design imitated a gum-style package with a tuck flap in the back.  For the graphic design, To highlight the smooth caramel in the center of each square, the Portuguese translation for "Caramel River" was chosen. Hence, the name "Rio de Caramelo" was born. Portuguese is spoken in Brasil, where this bar's chocolate is sourced from. Three color schemes/flavor variations of milk chocolate, white chocolate, and dark chocolate mocha were created.